A few weeks ago I was asked by The Guardian to be on a panel discussing “Going Beyond the Press Release in Arts PR”. From the experience I learnt two things: 1. online forums are tricky when you can’t type good, i.e. fast, and 2. The role of PR in the arts is thriving. With small budgets and big ideas, arts organisations, more than ever before, are realising the best use of precious cash is to engage with a strategic media communications specialist who understands their work and the media terrain.
So, without giving away too many trade secrets (there are more), here are some of the key outcomes from the discussion, neatly packaged into “13 Tips for those working in Arts PR“, with love from me and four other dudes whom I slow-typed with.